A produção do conhecimento da Educação Física sobre Educação Infantil como tema de pesquisa
Main Article Content
Abstract
The aim of the study is to analyze the correlation between consumption behaviors and behavioral intentions, in addition to the influences that behavioral intentions have on the consumption behavior of fans from the main A-1 championship clubs in Pernambuco. To collect the sample of 620 responses, questionnaires were distributed on match days of the championship. For data analysis, Spearman correlation measures were adopted to observe the relationship between the two dimensions and, to observe the influences that one dimension has on the other, binary logistic regression was used. The results showed that there is a correlation between behavioral intentions and consumption behavior and that there are significant predictive relationships. Finally, studies of this theme in other contexts and modalities of the Brazilian scenario.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This magazine is available in open access under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (http://creativecommons.org/licenses/by-nc-sa/4.0/).
References
Baker, B. J., Jordan, J. S., & Funk, D. C. (2017). Run Again Another Day: The Role of Consumer Characteristics and Satisfaction in Repeat Consumption of a Sport-Related Experience Product. Journal of Sport Management, 1-15.
Barros Filho, M. A. (2018). Qualidade de serviços, satisfação e intenções comportamentais de espectadores do Campeonato Pernambucano de Futebol - Serie A1. Dissertação apresentada para obtenção do grau de Mestre em Gestão Desportiva. Faculdade de Desporto da Universidade do Porto.
Barros, M. V., Reis, R. S., Florindo, A. A., & Hallal, P. C. (2005). Análise de dados em saúde: demonstrando a utilização do SPSS. Recife: EDUPE.
Bauer, H. H., Sauer, N. E., & Schmitt, P. (2005). Customer-based brand equity in the team sport industry. European Journal of Marketing, 496-513.
Bauer, H. H., Stokburger-Sauer, N. E., & Exler, S. (2008). Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment. Journal of Sport Management, 205-226.
BDO Brasil. (2018). 11º Valor das Marcas dos Clubes Brasileiros. São Paulo: BDO Publicações.
Biscaia, R. (2016). Revisiting the role of football spectator's behavioral intentions and its antecedents. The Open Sports Science Journal, 3-12.
Biscaia, R., Correia, A., Rosado, A., & Menezes, V. (2014). Estudo da lealdade dos espectadores. Recife: UFPE.
Biscaia, R., Correia, A., Rosado, A., Maroco, J., & Ross, S. (2012). The effects of emotions on football spectator's satisfaction and behavioural intentions. European Sport Management Quarterly, 227-242.
Biscaia, R., Correia, A., Yoshida, M., Rosado, A., & Marôco, J. (2013). The role of service quality and ticket pricing on satisfaction and behavioral intention within professional football. Journal of Sport Marketing & Sporsonship, 301-326.
Campos, I. C. (2013). Geografizando o futebol: do global ao local. Holos, 213-231.
CBF. (2019). Impacto do Futebol Brasileiro. Fonte: Confederação Brasileira de Futebol: https://conteudo.cbf.com.br/cdn/201912/20191213172843_346.pdf
Dwyer, B. (2011). Divided loyalty? An analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams. Journal of Sport Management, 445-457.
Ebrahimi, P., & Fadaei, M. (2016). The Impact of Relationship Marketing on Team Loyalty (The Case Study: Sport Team Fans of Azadeghan Football League of Iran). International Journal of Medical Research & Health Sciences, 52-68.
Foroughi, B., Nikbin, D., Hyun, S., & Iranmanesh, M. (2016). Impact of core product quality on sport fan's emotions and behavioral intentions. International Journal of Sports Marketing and Sponsorship, 110-129.
Funk, D. C., & James, J. D. (2004). The Fan Attitude Network (FAN) Model: Exploring attitude formation and change among sport consumers. Sport Management Review, 1-26.
Gasparetto, T., & Barajas, Á. (2017). Fan preferences: one country two markets and different behaviours. European Sport Management Quartetly, 1-18.
Guterman, M. (2009). O futebol explica o Brasil: Uma história da maior expressão popular do país. São Paulo: Contexto.
Hair, J. F., Black, W. C., Babin, J., Anderson, R. E., & Tatham, R. L. (2009). Segmentation analysis. Multivariate data analysis (6ª ed.). Upper Saddle River: Prentice Hall.
Kaynak, E., Salman, G., & Tatoglu, E. (2008). An integrative framework linking brand associations and brand loyalty in professional sports. Journal of Brand Management, 336-357.
Kim, J. W., Magnusen, M., & Kim, Y. K. (2014). A critical review of theorical and methodological issues in consumer satisfaction research and recommendations for future sport marketing. Journal of Sport Management, 338-355.
Kościołek, S. (2019). Consumer loyalty among fans of sports clubs: How much do they vary across disciplines? Baltic Journal of Health and Physical Activity, 67-77.
Kunkel, T., Funk, D., & Lock, D. (2017). The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A formative Approach Examining Brand Associations and Brand Relationships. Journal of Sport Management, 317-332.
Lee, J., Kim, H., Ko, Y., & Sagas, M. (2011). The influence of service quality on satisfaction and intention: A gender segmentation strategy. Sport Management Review, 54-63.
Maderer, D., & Holtbrügge, D. (2018). International activities of football clubs, fan attitudes, and brand loyalty. Journal of Brand Management.
Marôco, J. (2014). Análise estatística com o SPSS Statistics (6ª ed.). Pêro Pinheiro: ReportNumber, Lda.
Mittal, V., & Kamakura, W. A. (2001). Satisfaction, repurchase intent and repurchase intentions: Investigating the moderating effect of customer characteristics. Journal of Marketing Research, 131-142.
Oman, B., Pepur, M., & Arneric, J. (2016). The Impact of Service Quality and Sport-Team Identification on the Repurchase Intention. Journal of Contemporary Management Issues, 19-46.
Rodrigues, R., Sousa, C., & Fagundes, A. (2018). Aspectos emocionais e experienciais influenciadores da ida do torcedor aos estádios de futebol de Belo Horizonte-MG. Revista Brasileira de Marketing, 31-48.
Sarmento, J. P., Pinto, A., Costa, C., & Figueiredo, C. (2011). O evento desportivo como factor de desenvolvimento. Revista Intercontinental de Gestão Desportiva, 1-14.
Theodorakis, N., Alexandris, K., Tsigilis, N., & Karvounis, S. (2013). Predicting spectator's behavioural intentions in professional football: The role of satisfaction and service quality. Sport Management Review, 85-96.
Worastcheck, H., Horbel, C., & Popp, B. (2019). Determining customer satisfaction and loyalty from a value co-creation perspective. The Service Industries Journal, 1-24.
Yoshida, M., & Gordon, B. (2012). Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context. Sport Management Review, 389-403.
Yoshida, M., & James, J. (2010). Consumer satisfaction with game and service experiences: antecedents and consequences. Journal of Sport Management.
Yoshida, M., Gordon, B., Nakazawa, M., Shibuya, S., & Fujiwara, N. (2018). Bridging the gap between social media and behavioral brand loyalty. Electronic Commerce Research and Applications, 208-218.
Yoshida, M., Here, B., & Gordon, B. (2015). Predicting Behavioral Loyalty Through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself. Journal of Sport Management, 318-333.
Zins, A. (2001). Relative attitudes and commitment in customer loyalty models: Some experiences in the commercial airline industry. Journal of Service Industry Management, 269-294.